About Us

Our Mission

Our mission is provide high quality products to delight customers while building an organization of owners, employees, vendors, and distributors who share a passion and commitment to enjoying what they do and are committed to growth and quality.

Our Vision

Our vision is to be a leading privately owned company in the snack food and gift market where employees and partners:
  • Know they are trusted
  • Understand they are encouraged and expected to contribute to innovation and growth
  • Enjoy the work they do
  • Collaborate as one to provide excellent results

Our Values


  • Our faith in God is a guiding principle in our decisions and direction
  • Our strong sense of family provides constant reminders of the importance of balance.  The Spicy Pretzel is offered as an outreach of our children's encouragement and belief.   


  • We have fun, we laugh together, and we are committed to enjoying what we do.


  • We have a high regard for fairness, straightforwardness, sincerity, and truthfulness.
  • It's simple...Do What You Say You Would Do. We come through on our promises and stand behind our product and our word. We own the responsbility for our own actions and expect each other to do the same. 


  • We possess and foster a high degree of innovation, imagination, and originality; discovering, developing, or designing new ideas, formats, and products is our focus.


  • We take pride in our efforts and are committed to creation of quality products. 
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